Keys for Growing Employer Partnerships
Clear Metrics for Success
Universities often measure partnership success by relationships with school districts or employers, but revenue generation is a critical metric. Key questions to consider include:
- How is workforce integration success measured?
- Can enrollment and revenue be tracked by the employer?
- What marketing and sales strategies drive measurable outcomes?
Success in B2B marketing and sales is essential for effective employer partnerships.
Relevant Programs
A far-reaching brand is not necessary to build strong partnerships. Employers seek digital-first universities offering online graduate programs and certificates that:
- Scale workforce training and learning.
- Align with employer needs to support employee development, retention, and recruitment.
Agility
Engage with the market dynamically and apply insights quickly to:
- Inform program development and improvement.
- Create customized workforce training opportunities tailored to employer needs.
Sales Qualified Leads (SQL)
An SQL is a prospective customer who has actively engaged with your outreach and is ready for direct sales engagement.
Dedicated Staff
To succeed, allocate appropriate resources to employer partnerships and prioritize winning strategies. A robust employer partnership approach requires dedicated staff with proven business development experience, unafraid to make direct outreach. Key roles include:
- Marketing
- Sales development
- Sales closing
- Client retention
If your institution lacks these resources, we can help.
Proactive Engagement
Many schools mistakenly believe that “if you build it, they will come.” This is rarely true. Effective employer partnerships require:
- Strategic marketing tailored to employers.
- Active engagement and sales processes to build and maintain relationships.
We can help you develop and execute a winning employer partnership strategy.